Affiliates

This page provides information about the affiliate programme and outlines the principles under which cooperation with partners is established and maintained. The affiliate framework is designed to be transparent, structured, and aligned with responsible marketing practices.

The programme is intended for partners who wish to promote the Services in a clear and compliant manner, while providing users with accurate and balanced information. Long-term cooperation, consistency, and adherence to agreed standards form the basis of the affiliate relationship.

1. Purpose of the Affiliate Programme

The affiliate programme is designed to support responsible promotion by allowing partners to refer users through approved channels. The objective is to create mutually beneficial relationships that prioritise clarity, trust, and sustainability.

Affiliates act independently and are responsible for how they present information within the scope of agreed terms. The programme does not encourage misleading claims or aggressive marketing tactics.

2. Who Can Join

The programme is open to individuals and organisations that operate websites, platforms, or content channels suitable for responsible promotion. This may include informational websites, review platforms, or content-focused media that provide value to users.

Applicants must be legally eligible to participate and comply with applicable laws and regulations in their jurisdiction. Approval is subject to review to ensure alignment with programme standards.

3. Application and Approval Process

To apply, prospective partners are required to submit basic information about their platform, audience, and promotional approach. This allows for an initial assessment of suitability.

Applications are reviewed based on content quality, transparency, and compliance considerations. Approval is not automatic, and additional information may be requested during the review process.

4. Promotional Guidelines

Affiliates are expected to present information accurately and responsibly. Promotional content should be factual, balanced, and not misleading. Claims relating to offers, features, or potential outcomes must reflect actual conditions.

Prohibited practices may include false representations, omission of key conditions, targeting of restricted audiences, or use of unauthorised materials. Affiliates are responsible for ensuring that their content remains compliant at all times.

5. Use of Marketing Materials

Approved marketing materials may be provided for use within the scope of the affiliate agreement. These materials are intended to support consistent presentation and may include banners, links, or text assets.

Materials must be used as provided and should not be altered without prior approval. Unauthorised modifications or use outside approved contexts is not permitted.

6. Tracking and Attribution

Affiliate activity is tracked using dedicated links and tracking technology to ensure accurate attribution of referred users. Proper use of tracking links is essential for commission calculation.

Affiliates are responsible for ensuring that tracking links are implemented correctly. The platform is not responsible for missed attribution resulting from incorrect placement or technical interference beyond its control.

7. Commission Models

The programme may support different commission structures depending on the agreement. Common models may include revenue-based commissions, fixed fees, or other arrangements agreed in advance.

Commission terms, calculation methods, and applicable conditions are outlined in the affiliate agreement. Understanding these details helps prevent misunderstandings and supports a transparent relationship.

8. Reporting and Transparency

Affiliates may have access to reporting tools that provide insight into referrals, activity, and commission performance. These reports are intended to support transparency and informed decision-making.

Data presented in reports reflects tracked activity and is subject to validation processes. Discrepancies should be raised promptly for review.

9. Responsible Marketing Standards

Responsible marketing is a core principle of the programme. Affiliates must avoid targeting individuals who do not meet legal requirements or promoting unrealistic expectations.

Content should be presented in a way that allows users to make informed choices. This includes clearly communicating relevant conditions and directing users to official terms where appropriate.

10. Compliance and Monitoring

Affiliate activity may be reviewed periodically to ensure compliance with programme terms and applicable standards. Reviews help maintain consistency and protect the integrity of the programme.

Where non-compliant activity is identified, corrective action may be requested. Continued non-compliance may result in suspension or termination of participation.

11. Payments and Invoicing

Affiliate commissions are calculated in accordance with the agreed commission model and recorded through the tracking system. Payment schedules, minimum payout thresholds, and available payment methods are outlined in the affiliate agreement or partner dashboard.

Affiliates may be required to submit valid invoicing details or additional information to enable commission payments. Failure to provide accurate or complete payment information may result in delayed processing.

All payments are subject to verification and internal review to ensure accuracy and compliance with applicable requirements.

12. Payout Cycles and Adjustments

Commission payouts are typically processed on a recurring basis, such as monthly or at other agreed intervals. The timing of payments may depend on reconciliation procedures and validation of reported activity.

Adjustments may be applied where tracked activity is found to be invalid, duplicated, or associated with non-compliant behaviour. Such adjustments help maintain fairness and accuracy within the programme.

13. Geographic Considerations

Affiliate activity may be subject to geographic restrictions based on regulatory, operational, or risk-related factors. Affiliates are responsible for ensuring that promotional content is directed only toward permitted regions.

Promoting the Services in restricted or prohibited jurisdictions may result in corrective action, including suspension of commissions related to such activity.

14. Content Review and Updates

Affiliate content should be kept accurate and up to date. Changes to offers, features, or terms may require affiliates to update promotional materials to ensure consistency.

Periodic reviews may be conducted to confirm that content remains compliant and aligned with current conditions. Affiliates are expected to cooperate with reasonable update requests.

15. Intellectual Property and Brand Usage

Affiliates may be granted limited permission to use approved trademarks, logos, or marketing assets solely for the purpose of promoting the Services in accordance with the affiliate agreement.

Such usage must follow provided guidelines and must not imply ownership, endorsement beyond the scope of the programme, or misrepresentation. Unauthorised use of intellectual property is not permitted.

16. Prohibited Practices

Affiliates must not engage in practices that may harm users or undermine the integrity of the programme. Prohibited practices may include deceptive advertising, unsolicited messaging, misuse of trademarks, or attempts to manipulate tracking systems.

Any activity that contradicts the spirit or letter of the affiliate agreement may result in immediate review and corrective action.

17. Suspension and Termination

Participation in the affiliate programme may be suspended or terminated where there is a material breach of terms, continued non-compliance, or activity that presents legal or reputational risk.

Upon termination, tracking links may be disabled and unpaid commissions may be handled in accordance with the affiliate agreement and applicable rules.

18. Changes to the Affiliate Programme

The affiliate programme may be updated from time to time to reflect changes in operational practices, legal requirements, or market conditions. Updates may include changes to commission structures, guidelines, or available tools.

Reasonable notice of material changes may be provided through partner communications or dashboards. Continued participation after updates indicates acceptance of revised terms.

19. Relationship Between the Parties

The affiliate relationship is non-exclusive and does not create an employment, partnership, or agency relationship. Affiliates act independently and are responsible for their own operations.

Nothing in the programme grants affiliates authority to make representations or commitments on behalf of the platform beyond what is explicitly authorised.

20. Data Use and Confidentiality

Information shared within the context of the affiliate programme, including performance data and commission details, should be treated as confidential unless otherwise stated.

Affiliates must implement reasonable measures to protect confidential information and use it solely for programme-related purposes.

21. Dispute Resolution

Questions or disputes relating to affiliate participation should be raised through designated communication channels. Issues are reviewed based on available records and applicable agreements.

Efforts are made to resolve disputes fairly and efficiently, with consideration for documented terms and operational data.

22. Long-Term Cooperation

The affiliate programme is designed with long-term cooperation in mind. Building sustainable relationships based on transparency and responsibility supports stable outcomes for all parties.

Affiliates who consistently meet programme standards and maintain high-quality content contribute positively to the overall ecosystem.

23. Final Provisions

These Affiliate terms provide a framework for responsible cooperation. By participating in the programme, affiliates agree to comply with applicable rules and standards.

Clear communication, compliance, and mutual respect form the foundation of the affiliate relationship.

24. Transparency and Ethical Promotion

Transparency is a core expectation within the affiliate programme. Affiliates are required to clearly communicate the nature of their promotional content and ensure that users understand when a commercial relationship exists.

Ethical promotion involves presenting information in a balanced manner, avoiding exaggerated claims, and ensuring that material conditions are not hidden or misrepresented. This approach helps users make informed decisions and supports long-term trust.

25. Content Accuracy and Ongoing Responsibility

Affiliate content must remain accurate over time. As features, promotions, or operational details change, affiliates are expected to review and update their materials accordingly.

Outdated or inaccurate content can lead to confusion and may negatively impact user experience. Maintaining content accuracy is an ongoing responsibility and a key requirement of continued participation.

26. Use of Comparative or Review Content

Where affiliates publish comparative, analytical, or review-style content, information must be presented objectively and based on verifiable facts. Subjective opinions should be clearly identified as such.

Comparisons should not omit relevant limitations or conditions. The aim of review content should be to inform users rather than to pressure or mislead.

27. Communication With the Affiliate Team

Open communication between affiliates and the affiliate management team supports effective cooperation. Affiliates are encouraged to raise questions, request clarification, or notify the team of potential issues.

Timely communication helps address concerns efficiently and contributes to smoother operation of the programme.

28. Technical Integrity and Tracking Reliability

Accurate tracking is essential for fair commission calculation. Affiliates are responsible for implementing tracking links as instructed and for avoiding technical setups that may interfere with attribution.

Where discrepancies are identified, reviews are conducted using available system records. Technical audits may be performed to ensure continued reliability.

29. Traffic Quality and User Intent

The programme prioritises traffic quality over volume. Affiliates are expected to attract users through relevant, informative content rather than misleading or aggressive techniques.

Artificial traffic generation, incentivised clicks, or methods designed to manipulate attribution are not permitted and may result in corrective action.

30. Advertising Channels and Restrictions

Affiliates must ensure that promotional activity complies with channel-specific rules. This includes restrictions related to paid advertising, social platforms, email marketing, or messaging services.

Using restricted keywords, impersonation techniques, or unauthorised brand bidding may be prohibited under the affiliate agreement.

31. Data Protection and User Privacy

Affiliates are responsible for handling user data in accordance with applicable data protection laws. This includes implementing appropriate safeguards and providing transparent information about data usage.

Any personal data collected by affiliates must be processed lawfully and securely, with clear consent mechanisms where required.

32. Risk Management and Programme Integrity

The affiliate programme incorporates risk management practices to protect users, partners, and the platform. This includes monitoring promotional patterns and reviewing compliance indicators.

Risk-based reviews are conducted proportionately and aim to preserve programme integrity rather than impose unnecessary restrictions.

33. Consequences of Non-Compliance

Failure to comply with affiliate requirements may result in corrective measures. These may include requests for content changes, temporary suspension, commission adjustments, or termination of participation.

Actions are taken based on documented rules and available evidence, with the aim of maintaining fairness and consistency.

34. Reinstatement and Review Requests

In certain circumstances, affiliates may request a review of decisions related to suspension or termination. Such requests should be supported by relevant information and a clear explanation.

Reviews are conducted objectively and outcomes are communicated once assessments are complete.

35. Long-Term Programme Development

The affiliate programme is developed with a long-term perspective. Feedback from affiliates, performance insights, and evolving standards contribute to ongoing refinement.

This approach helps ensure that the programme remains sustainable, competitive, and aligned with responsible promotion principles.

36. Final Statement

The affiliate programme is built on transparency, responsibility, and mutual respect. Affiliates who align with these values contribute to a stable and trustworthy ecosystem.

By participating in the programme, affiliates agree to uphold these standards and to engage in promotion that prioritises user understanding and long-term trust.